You know.. Amazon impresses me. They really actually have a pretty good system in place to suck people in and get them to spend money.

I don’t know if you did any Christmas shopping at amazon or not, but, as has been the case for years now, they have wicked fast shipping for their free shipping stuff. Each year it seems to get a little better. This year, I think you had to have your order placed by Dec 17 to get free shipping. That’s not bad! One guy I knew placed an order on the 17th, with free shipping, and had the package in-hand on the 19th.

Now, they’ve compiled a list of New Year’s resolutions that they know that people often make, and they are selling products based on that. Pretty sneaky. The capitalist side of me really enjoys seeing companies that “get it”. Companies that think ahead and say, “You know.. After New Year’s there’s a legitimate marketing opportunity for us. Let’s take it.” I know that Amazon isn’t alone… But I saw this and happened to think back to the various things that Amazon has done. What about you? Can you think of other companies that have a consistent track record of not messing up?

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